Build Brand Loyalty: Integrating AR into apps in a way that marries the wow factor with utility is a powerful loyalty builder that adds value.Create Social Media Content: Customers who can share potential purchases with friends and family moves the decision-making process along and amplifies a brand’s online presence.When using AR in-store, reduces the need for a customer to touch clothing, cosmetics, or other items. Minimize Hygiene Issues: Buying online requires no contact.Self-service Store Navigation: Shoppers can use AR to search for a product by brand name, product, unique product code, or general term.Personalization: AR, particularly in combination with artificial intelligence, provides a path to products related to a customer’s preferences.Reduced Returns: When the shopping, variety, and comparison process is so thorough and customized, product satisfaction is high, and return rates are low.

Customer Satisfaction: AR-led encounters can become the pathway for gratification for buyers looking for unique and engaging shopping experiences.

Visual Context: A virtual representation of products in 3D, to scale and in a realistic environment, helps consumers feel more confident and eliminates the need to measure and verify dimensions.

Engagement: AR gamifies shopping, leading to more engagement and brand loyalty.

Shortens the Buyer’s Journey: The multiple benefits of retail AR expedites the time it takes to purchase, particularly for large ticket items.

No Barriers: Access to an internet connection and interactive technology eliminate geographical and financial barriers to virtual experience for anyone, anywhere in the world.

Try Before You Buy: AR offers the closest way for consumers to test products in a physical location with far greater convenience than traveling to a store.

Retailers around the world are investing in Augmented Reality to reap the following benefits: In personal care, apparel, and furnishings, AR is staking its ground, with fashion and home improvement soon to follow to be competitive. Gartner’s Unified Retail Retailer survey finds that 46% of retailers plan to deploy augmented or Virtual Reality in 2020. Retailers have fewer returns and can stock less inventory, making AR a worthwhile investment. Brands that have grasped and assimilated AR technology into their businesses are seeing a jump in revenues, organic brand awareness, and an increase in customer loyalty.ĪR excites and engages consumers, provides an “almost there” experience, and puts buyers in control.

This upsurge in online buying happened during the same period venerable brick-and-mortar stores like Lord & Taylor, GNC, and Pier 1 folded. As people stayed closer to home in 2020, 2 nd quarter 2020 data reveals ecommerce represents 25% of U.S. A pre-pandemic 2019 Nielsen global survey reveals that 51% of retail consumers said they are willing to use AR to assess products. AR also inspires customer loyalty when the apps offer help with product use, assembly, or repair instructions post-purchase. With COVID-19 still affecting buying habits, AR allows customers to quickly and safely try-on and try-out merchandise. Walker Sands 2019 Future of Retail report reveals that 46% of respondents are more open to purchasing big-ticket items online than in 2018, and virtual try outs are a big part of that upward shift. For big-ticket purchases like furniture, kitchen and bath fixtures, and cabinetry, buyers can see precisely how items will fit in their spaces and how a different color or texture will look. These examples demonstrate how AR delivers on all those needs, thanks to virtual try-on and try-out capabilities.įor personal items like apparel, footwear, accessories, beauty products, and eyeglasses, AR’s virtual try-on’s move people quickly from the consideration phase to making a buying decision. Today’s consumer wants convenience, a way to preview and compare merchandise, and the luxury of personalization and customization. Here’s our own countdown of the best examples in, Furniture AR, Beauty AR, Jewelry AR, Home Improvement AR. Gap also offers a virtual fitting room app. Some of the challenges of putting 3D content into real world spaces include ensuring that the scale of the objects is sensical, accelerating tracking to reduce latency, realism, and color accuracy. These are designed to solve major consumer consideration crises, such as selecting a paint color or choosing a sectional, side table, lamp or coffee table that matches existing decor. The best examples of “at home” AR retail experiences are in the furniture, DIY and beauty categories. Looking for an overview of top AR apps in retail? Watch this quick video featuring the 10 best Augmented Reality retail apps of 2019. Video recap of 10 best Augmented Reality retail mobile apps of 2019

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